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The Imposter in the Room Isn't You
I remember sitting in a classroom at makeup school, surrounded by people twenty years younger than me, half of whom had known that this was what they wanted to do since they were twelve. They'd worked Saturdays on makeup counters. They'd done shifts in salons before they could legally drink. Some of them had YouTube channels with actual followers and could name every influencer in the industry off the top of their head. I had spent seventeen years in a corporate job I'd walke
Amy Richardson
Sep 138 min read


The Busy-o-Meter | September 2026
Could this be the winter that actually stays busy? The UK production calendar has a rhythm. Things slow down in January, pick up in spring, and freelancers plan their finances around it. This year that rhythm may be different. Here is what the data is showing. Each number is a production currently confirmed and in active preparation for shoot. Pre-production means the cameras are not rolling yet but the machine is running. Locations are being locked, departments are being ass
Amy Richardson
Sep 103 min read


The Irony Of Showing Yourself "At Work" As An AI Caricature
A while ago there was a trend going round. Artists generating an AI caricature of themselves "at work." Brush in hand, cartoon version, a bit of fun, a bit of engagement. My feed was full of it, and it made me really uneasy. But what is generative AI actually, when you strip away the fun filter? It's software trained on millions of real images, scraped from real photographers, real illustrators, real artists, most of whom never agreed to any of it, and then used to generate s
Amy Richardson
Jul 233 min read


The Busy-o-Meter | July 2026
The Dial is at: BUSY The numbers say busy for another month. So why doesn't it feel like it? The data supports it. Our monthly production tracking shows 18 TV productions in pre-production across the UK and Ireland, and a further 20 feature films moving toward camera. That is a substantial slate by any measure. And yet, if you have spent any time in industry WhatsApp groups recently, you will know that the conversation on the ground does not match the data on paper. So what i
Amy Richardson
Jul 75 min read


The Busy-o-Meter | June 2026
The Dial is at: BUSY The industry is waking up. Here's what's driving it. After a slow start to 2026, the picture is shifting. The Busy-o-Meter moves to Busy this month, and there are real reasons why it took until now to get here. Why did it take so long? (Glad you asked.) Negotiations. The kind that make studio executives sweat through their linen shirts. SAG-AFTRA spent the first chunk of 2026 in talks with the AMPTP, picking up from the 2023 strike that shut Hollywood dow
Amy Richardson
May 243 min read


The Busy-o-Meter | April 2026
The Dial is at: SLOW Early 2026 has been a tough one. Crew across the UK and Ireland are reporting it’s quiet, and several major productions have been paused or pushed back. But the picture is shifting. From late spring onwards, things are starting to move. What’s driving the dial? We look at two things every month. How many productions are confirmed as actively filming in the UK and Ireland, using Spotlight’s monthly tracker as our source. And how many theatre productions ar
Amy Richardson
Apr 92 min read


What changed after the boom and why so many freelancers are feeling it
I retrained in hair and makeup during the post-pandemic boom. At the time, the industry narrative was everywhere. Studios opening across the UK. International productions choosing Britain. Film and TV described as one of the fastest-growing creative industries in the country. It was being talked about as stable, expanding, and full of opportunity. That context mattered. I did not make a casual career change. I looked at industry data, read the trade press, spoke to people alr
Amy Richardson
Feb 64 min read


You’re Not Imagining It: The Odds Really Are Stacked Against Freelancers Right Now
Freelancing in hair and makeup has never been easy — but right now, the odds feel stacked. From post-strike slowdowns to unstable income and toxic leadership, the data confirms what many of us already feel. HMU Collective breaks down what’s really going on in the industry, and how freelancers can take back a sense of control in 2026.
Amy Richardson
Jan 24 min read


Hustle Looks Different Here
When I worked in tech, hustle meant being constantly “on.” Slack pings, emails, late-night slides, deadlines that moved every ten...
Amy Richardson
Jul 5, 20252 min read


The work will come (but you can’t force it)
I’ve been thinking a lot lately about control. And how much I tried to hold everything together when I first started in this industry....
Amy Richardson
Jun 17, 20252 min read


🎬 Why HMU Collective Exists (and Why It Matters)
Let’s be honest — freelancing can feel like a scam sometimes. One week you’re busy, the next you’re stressing over rent and wondering if...
Amy Richardson
Jun 9, 20252 min read


Plot Twist Jobs
The gigs that don’t look like much — until they rewrite your whole career. Every now and then, a job pops up that doesn’t really sound...
Amy Richardson
Jun 5, 20253 min read


Say Yes First. Trust It’ll Work Out. (Because It Always Does)
I’ve learned something about freelancing: it rarely unfolds in a straight line. Sometimes you’re juggling job offers, other times you’re...
Amy Richardson
Apr 18, 20252 min read


Grow Your Network: Join HMU Collective to land freelance makeup jobs
Are you a makeup artist looking to grow your network and secure consistent income in between major projects? Look no further than HMU...
Amy Richardson
Nov 10, 20241 min read
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